News and media

28 BLACK energy drink at the INTERGASTRA 2018

Luxembourg/Berlin, 24 January 2018. 28 BLACK will be at the INTERGASTRA, one of the leading trade fairs for the gastronomy and hotel industries, which will take place in Stuttgart on 3–7 February 2018.

“The Intergastra is the optimal communication platform for us and our customers. The trade fair is not only the perfect opportunity to present our new products to retailers and restaurateurs, but also allows us to interact with them directly,” says Nicole Rezgui, Managing Director of CALIDRIS 28 Deutschland GmbH and CALIDRIS 28 Gastronomievertrieb GmbH. “28 BLACK has a lot of potential and versatility for innovative gastronomy businesses.”

The focus is particularly on the three fruit brands of Sour Mango–Kiwi, Baobab and Pink Grapefruit–Mint that took retail by storm last year. All three have a great deal to offer the gastronomy industry and are perfect for creative long drinks and cocktails: Sour Mango–Kiwi for drinks with exotic flair, Baobab to create a mysterious green allure in the glass. Pink Grapefruit–Mint with quinine is a unique beverage that combines the qualities of an energy drink with the bitter flavour of a classic filler. Whether enjoyed straight, on ice or in a long drink, consumers can enjoy both taste and effect. In addition to these highlights, classic 28 BLACK products such as 28 BLACK Açaí and 28 BLACK Classic as well as the latest flavour, 28 BLACK Absolute Zero Guava-Passion Fruit, can all be sampled at the 28 BLACK stand. All those seeking a sugar-free, noncaloric energy drink with gastronomy potential will find the perfect beverage in Absolute Zero Guava-Passion Fruit. The fact that 28 BLACK is the ideal partner for the gastronomy industry is clear from the energy drink once again being singled out as a highlight and top seller by Fizzz and Disco magazines in 2017. Visit the can-themed 28 BLACK stand (B64) in Hall 9 at the Intergastra. An original 28 BLACK wicker beach chair will be raffled off among all visitors to the stand.


Go back